Canada's
Challenger
Playbook
Finding Opportunity In Crisis
THRIVE, NOT JUST
SURVIVE
In uncertain economic times, many incumbents pull back, creating rare and potentially defining opportunities for Challenger Brands—those bold enough to identify and seize emerging market gaps.
At 5&Vine, the integrated marketing agency helping Challenger Brands win, we've created this playbook to share practical insights, thought-provoking case studies, and helpful frameworks specifically designed for Canadian Founders, CEOs, and marketing leaders to thrive during crises and beyond.
This guide is designed for action. No fluff, no recycled advice—just proven strategies, sharp provocations, and step-by-step tools to help you stabilize, pivot, and grow.
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Ready to challenge the status quo and win?
👋 I’m Rahul, Founder and CMO at 5&Vine. Reach out to schedule an intro call about your marketing challenges and let’s assess how 5&Vine can help your brand win.
